September 9–13, 2026 · Online
RU EN
Education Marketing · International Real Estate
A production company
that drives sales
through live broadcasts
We don't advertise properties — we create expert-driven content that empowers investors to make confident decisions on their own.
$3.5M+
Total Closed Deal Volume
across real estate production projects, 2025–2026
45%+
Show-Up Rate
registrants don't just sign up — they actually show up to the broadcast
45%+ of registrants attend the live event
1–4%
Investment Inquiry Conversion
of live broadcast viewers submit an investment inquiry
› › ›
Sign-Ups Viewers Inquiries Deals
Investor Profile
Who is your buyer
The investor who comes to MOKIN — with capital, clear motivation, and a decision already forming
Age Range
38–57
years old · entrepreneur or senior executive with accumulated capital
Net Worth
$170K+
established · part already moved or planned to move offshore
Investment Budget
$80K–400K
per property · ready to close within 1–6 months
Three Typical Buyer Profiles
Alex, 43 · Moscow / Phuket
Business owner · $150–250K · looking for a second property
Marina, 38 · Novosibirsk
CFO · $80–130K · passive income + residency
Dmitry, 51 · Dubai / Moscow
C-suite executive · $200–400K · third jurisdiction
Why They're Buying Overseas Real Estate
Portfolio Diversification
Not keeping everything in one jurisdiction. A second or third asset — outside Russia's legal reach.
Wealth Protection
An asset in a stable jurisdiction with predictable rules and reliable property rights enforcement.
Income-Producing Property
Passive rental income of 6–12% annually in USD. A property management company handles everything.
Residency / Second Passport
Real estate as a path to legal residency — Oman, UAE, Thailand offer residency from $100K.
Asset Appreciation
Emerging markets — Cambodia, Oman — offer 15–30% upside potential over 3–5 years.
Legacy & Family Planning
An asset for the next generation. A jurisdiction with no freeze risk — a long-term family investment.
Why They're Buying Right Now
Currency instability — holding savings in a hard-currency asset has become an urgent priority
The window is closing — Cambodia and Oman are growing fast; entry prices rise every year
Geopolitical pressure — demand for a "Plan B" home and backup jurisdiction went mainstream after 2022
Finally, reliable information — MOKIN delivers the full picture in one sitting, no months of independent research required
Investment Budget
Entry-Level
from $80K
Sweet Spot
$150–250K
Premium Segment
$400K+
Decision is typically made within 2 weeks – 6 months of receiving complete information
Russian-Speaking Buyer Demand
🇹🇭
Thailand
31%
🇮🇩
Bali
17%
🇦🇪
UAE
10%
🇰🇭
Cambodia
↑ trend
🇴🇲
Oman
emerging
Source: Tranio, Intermark Global,
RBC Real Estate · 2024–2025
RBC Real Estate · 2024–2025
Buyer Journey
From first touch to inquiry
Three real-world scenarios — how an investor discovers MOKIN and submits a request
Suite A · Concierge Channel
Personal Invitation
Verified high-net-worth client with $500K+ in capital
AK
Alex, 43 · Moscow / Phuket
1
Personal Assistant
Received a private MOKIN invite and forwarded it to the client with a note: "worth checking out"
2
Registration Without Ads
Signed up on a personal recommendation. No retargeting, no cold outreach
3
Watched the Broadcast Inflight
Tuned into Cambodia Day mid-flight. 2+ hours on the broadcast — high engagement level
✓
Inquiry Submitted During the Live
Clicked the CTA while still watching. Lead landed with the developer in real time
Hot lead · handed off in real time
Telegram · Warm Demand
Lead Magnet → Registration
Audience actively evaluating destinations
MR
Marina, 38 · Novosibirsk
1
Telegram Channel Announcement
Follows an investment channel. Saw a MOKIN promo with a lead magnet
2
Downloaded the Lead Magnet
"Comparing 12 Countries for Investment" — read it cover to cover, Thailand became her top pick
3
Thailand Day Broadcast
Showed up for Thailand Day. Already knew the market — needed jurisdiction specifics
✓
Consultation Booked 10 Days Later
After the nurture sequence, booked a broker call. Warm lead converted — decision within 2–4 weeks
Warm lead · converts to hot within 10 days
Agent · WhatsApp
Broker Referral
Lead comes in — and returns — through a trusted agent
DS
Dmitry, 51 · Dubai / Moscow
1
WhatsApp Message from Agent
Agent sent: "There's a solid conference on Oman and Cambodia — take a look"
2
Referral Registration
Trusts the agent. Registered with zero additional touchpoints
3
Oman Day Broadcast
Watched attentively for 1 hour — got answers on jurisdiction structure and exit strategy
✓
Lead Routed Back to Agent
We qualified the lead — the agent received a meeting-ready client back in their pipeline
Referral fee · qualified lead returned to agent
Where they come from
Private Business Clubs & Concierge Services
Suite A · personal invitations · no paid ads
Telegram Channels on Investing & Overseas Real Estate
Audience actively evaluating destinations
Facebook · Instagram · Yandex.Direct · Google Ads
Targeted by interest: "overseas real estate", "residency"
Influencers with 250K+ Followers
Investment niche · high audience trust
BEK Academy's Own Audience
Loyal community built across 180+ online events
Someone who isn't seriously considering a purchase
doesn't spend 2–3+ hours on a live broadcast.
A high show-up rate is a precise signal of audience quality.
500+
expected registrations
40%
will attend the live broadcast
Online is the only way to build
lasting relationships
with a developer's target audience
Offline events don't reach this audience — online is the only channel that does
Your audience is spread across the globe
Offline draws whoever happens to be nearby. Online draws whoever is genuinely interested — from anywhere.
Moscow
Russian Far East
Phuket
Dubai
Low-profile investors who avoid public events
They don't attend trade shows. Online means participation without public exposure.
C-suite executives who won't spend a day at an expo
They'll carve out one hour for structured, high-signal information — right now, on demand.
8h
trade show
→
1h
broadcast
The investor is in your market for 14–90 days
After that, the relationship can only continue online. The conference keeps you in contact long after they leave.
The conference is the perfect reason to re-engage a dormant lead database
A cold lead ignores "you were interested in this property." But they show up for an expert broadcast on a country they care about. After the broadcast — they're back in the funnel.
↻
Re-engage
Database
Database
Online vs Offline
∞
no geographic limits — audience from anywhere in the world
500+
registrations from multiple locations
40%
will tune in for the live broadcast
Offline attracts those who happen to be nearby.
Online attracts those who are genuinely interested —
regardless of where they are in the world.
Investors are burned out
on aggressive sales pitches
The typical investor journey after a standard trade show
1
Trade Show / Advertising
Sales pressure, dozens of booths, too much noise and too little signal
Overwhelm
2
Disconnected Information
Investor leaves with a stack of brochures and no clear picture
Confusion
3
Independent Research
Months of studying, comparing, and putting off a decision
3–8 months
?
A Decision — if it ever comes
The developer loses the deal — the investor never came back
Lost Deal
Education marketing
powered by expertise
The investor journey through MOKIN
01
The Full Market Picture
Country overview, jurisdiction, risks — from independent experts
Trust
02
A Confident Investment Decision
The investor understands risks and returns. Zero sales pressure.
Clarity
03
Introduction to Properties
The audience is already primed. The sales cycle shortens.
Deal Closed
3–8–12
Decision timeline without MOKIN
3 to 12 months of independent research
NOW
Investor arrives ready to decide
no months of solo research required
September 9–13, 2026 · Online
Conversion Funnel
Our Projected Conversion Rates
Based on 16 years of BEK Academy event data
40% stay to watch the broadcast
1–4% submit an inquiry
qualify → hand off → close
$150k+
average deal size
2 wks
fastest close time
12 mo
longest close time
∞
database stays warm after the broadcast
Notes
40% show-up rate — consistent across all days, not just the first
Inquiries are delivered in real time — via a CTA button beneath the live stream
After the conference, we continue nurturing and delivering leads — the database doesn't go cold
Deal close timeline: 2 weeks to 12 months
At an average deal size of $150K, the ROI on a single participation is clear — even from just one closed deal
September 9–13, 2026 · Online
Developer Participation Economics
12-Month Forecast
This model shows how a €3,000 participation fee can work not only on the live broadcast day, but also through continued audience nurturing after the conference.
Input Data
Participation fee
€ 3 000
Expected registrations
500+
Live viewers
show-up rate 40%
show-up rate 40%
~200 people
Viewer-to-lead conversion
1–4%
Average deal size
based on case data
based on case data
$150K+
Competitors in segment
0
CPL and ROI — First 30 Days
| Metric | Conservative | Realistic |
|---|---|---|
| Leads from live broadcast | 2 | 6 |
| CPL | € 1 500 | € 500 |
| Closed deals | 1 | 2–3 |
| Revenue | $150 000 | $300 000–$450 000 |
| ROI | ~50x | ~100–150x |
€500
realistic CPL within the first 30 days
100x+
potential ROI with 2–3 closed deals
12-Month Lead Forecast
During the live broadcast
1–4% of ~200 viewers
2–8
1–30 days
hot leads from the base, follow-up nurturing
3–6
1–3 months
warm leads matured through nurture sequence
2–5
3–12 months
cold leads, database reactivation
2–4
Total over 12 months
9–23
realistic scenario: 12–15 leads, 3–6 closed deals, €130–330 final CPL
Context
CPL of €130–500 is a low benchmark for the international investment real estate market. Targeted advertising to the same audience may generate a CPL of €300–800, but without prior education it remains a cold lead. A conference lead is warm by definition: the person has spent 2–3 hours on an expert broadcast about a topic they are actively interested in.
Important Note
One developer per segment means the audience is not shared with competitors. Deal closing timelines range from 2 weeks to 12 months. The figures are based on BEK Academy 2024–2025 cases and do not constitute a guaranteed result.
September 9–13, 2026 · Online Conference
CASE 01
2024
Hotel & Resort Real Estate
Aparthotels and Wellness Resort Projects
in Southern Russia
in Southern Russia
Private Investment Conference
612
registrations
248
live attendees
11
investment inquiries
3
closed deals
Total Deal Volume
$960,000
Featured Properties
Aparthotel "Imeretinsky — Seaside Quarter"
Sochi, Adler District, first beachfront line
Wellness Resort "Rosa Khutor — Alpine Resort"
Krasnaya Polyana
Investment Hotel AZIMUT Park Hotel Luchi
Anapa, Vityazevo — building repositioning
What We Did
Built an educational conference instead of a direct sales event
Focused on the economics of hotel real estate as an asset class
Brought in property management companies and operators as independent experts
Walked through real P&L models for each property — actual numbers, not promises
What Made It Work
Properties were never pitched directly. The focus was on the economics of hotel real estate as an investment. Investors arrived at the consultation already sold — with zero sales pressure.
CASE 02 · 2024 · Street Retail & Income-Producing Properties
Completed Forum
Online Forum:
"Regional Commercial Real Estate:
Ready-to-Earn Rental Business"
Niche: street retail and income-producing commercial spaces
548
registrations
221
live attendees
8
investment inquiries
2
closed deals
What We Did
- Walked through real lease agreements live
- Showed the cash flow model for each property
- Added case studies from existing investors
- Eliminated all sales-pitch format entirely
Total Deal Volume
$475,000
forum outcome
Retail Unit at Suvar Plaza Mall
$220,000
Kazan, Petersburgskaya St. · tenant: national pharmacy chain
Street Retail Unit at President Business Center
$162,000
Yekaterinburg, Kuybysheva St. · fully tenanted, cash-flowing
Retail Block on Krasny Prospekt
$92,000
Novosibirsk, Krasny Ave. 17 · partial stake sale
Featured Properties
Retail Unit at Suvar Plaza Mall
Kazan, Petersburgskaya St.
Street Retail Unit at President Business Center
Yekaterinburg, Kuybysheva St.
Retail Block on Krasny Prospekt
Novosibirsk, Krasny Ave. 17
The Challenge
Rebuild investor confidence in regional commercial real estate following a period of declining activity among private investors.
Each property was presented as an investment case study with a transparent yield model — not as a listing for sale. This approach built audience trust and moved attendees toward real investment decisions.
September 9–13, 2026 · Online Conference
Investor Journey
From first touch to closed deal
Every attendee follows a guided path — from initial interest to a confident investment decision
1
Strong Offer
Saw the promo → registered
2
Onboarding
Received the overview, understood the format and program
3
Day 1 — Country Overview
All 5 destinations compared. Priorities identified
4
Days 2–5 — Their Country
Jurisdiction, risks, yield + PDFs, calculators, comparison tables
5
🔥 Special Offer
Developer presents. CTA button live under the broadcast
6
Decision
Inquiry · consultation · or enters nurture sequence
What happens next — three scenarios
Hot Lead
Submitted an inquiry during the live broadcast
Inquiry reaches the developer in real time
Sales rep follows up within 24 hours
Qualify → meeting → contract
✓ Co-agent or Referral Fee — deal closed
Warm Lead
Booked a broker consultation
Broker runs a qualification call
Property matched to budget and goals
Handed off to developer for final close
↗ Converts to hot — deal closes within 1–3 months
Cold Lead
Watched but didn't submit an inquiry
Enters an automated nurture sequence
Emails, reminders, destination-specific content
Warm outreach call in 2–4 weeks
↻ Re-enters the funnel — deal closes within 3–12 months
Lead Handoff & Commission
We deliver leads in real time
2 partnership models — agreed upon before the conference
CO-AGENT
We close the deal
We guide the investor from first contact all the way to signing.
1
Inquiry from the broadcast → our manager qualifies and handles the relationship
2
Nurturing, answering questions, handling objections — all on our side
3
We bring you a client ready to sign — you just close
Full agent commission
REFERRAL FEE
We hand off the lead
We pass a qualified lead directly to your sales team. You take it from there.
1
Inquiry from the broadcast → pushed to your CRM in real time
2
Your sales team works independently with the hot leads
3
We step back in only when a lead goes cold — nurture and re-engage
Referral fee (partial commission)
Your lead file · live
real time
| Name | Country | Status |
We continue delivering leads for up to a year after the conference
Some deals close 6–12 months after the broadcast
Contractual Commitments
What we guarantee
Everything listed here is written into the contract before the conference begins — not just verbally agreed
Contractually binding
One developer per segment
Economy / business / premium / elite — no competitors within your country at the conference
● In the contract
Lead delivery timeline
Hot leads — in real time. All others — within 24 hours of the inquiry
● In the contract
Attendee data confidentiality
Participant contact details are never shared with third parties or used without your approval
● In the contract
Partnership role clearly defined
Co-agent or Referral Fee — we never approach your client directly about properties without your knowledge
● In the contract
Minimum registration guarantee
A guaranteed minimum. The registration threshold is contractually set. If not reached — refund or rescheduling terms are included
● In the contract
Team
The people accountable for results
Each person has a defined area of ownership. You always know exactly who is working on your project
Natalya Bek
Founder · Methodologist · Executive Producer
Speaker Prep Program Production
"Selling a property means first truly understanding what makes it valuable. A Russian-speaking investor won't buy what they don't understand. They need to clearly see their own upside."
Alexander Nazarov
Automation · Tech Producer
Funnels Email Landing Pages CRM
"The most beautifully produced conference means nothing if the inquiry never reaches the developer. My job is to make sure no lead falls through the cracks."
Pavel Larin
Paid Ads Specialist
Facebook Ads Telegram Ads Yandex
"I don't just drive traffic — I drive the right people. An investor in Dubai and an investor in the Russian Far East are completely different people with different decision-making logic."
Maria Savina
Marketing Manager
Content Nurture Database
"After the conference, the real work begins. Someone who didn't buy today will buy next month — if you keep the conversation going the right way."
